New Mindset, Increased Profits: Lessons from an Innovative Entrepreneurial Training in Togo

Research has shown that traditional business training does not often increase profits of small businesses in developing countries. Through an experiment in Togo, a team of researchers introduced the personal initiative training program, a new and effective psychology-based entrepreneurship training that outperforms traditional business training. Personal initiative training led to a boost in profits for microentrepreneurs and was particularly effective for female entrepreneurs.